Nigeria Where Is Your Amazing Company Online?

Nigeria is the largest mobile market in Africa and the tenth largest in the world

Why is your business not having success online?

Nigeria is Africa’s most populous nation where Mobile access to the Internet overtook PC access in October 2011.

Nigeria is the largest mobile market in Africa, so whether your customers are riding a Danfo bus or being chauffeured by their driver.  Your clients are surfing the web while sitting in Chicken Republic or standing in Shoprite. 

Video is a very effective and guaranteed way to market your company online.  It keeps your customers engaged and locked in to your website.  It offers a personal way for you to welcome your customers to your business before they pay for your products or services. 

In Nigeria, mobile devices (with Internet access) are becoming people’s primary means to access the Internet. It is common for individuals to have more than one SIM card.  Handsets with multiple SIM cards are becoming increasingly popular across Africa.

The amazing benefits of video is that companies can use different languages on their video.  And now Nokia is the only device manufacturer that has integrated the three major languages, Igbo, Yoruba and Hausa, into its handsets.  They are called WaZoBia phones, Wa for Yoruba, Zo for Hausa, Bia for Igbo.

We offer great results to our clients who want to expand their business both across the continent of Africa and internationally.

Engage your customers, speak to them about how you can solve their problems and increase their success with your products and services.

No matter if your business is a small company or large company that is growing; video will cause your business to increase.

Contact us today!  Let us help you personalize and increase your business online with video. 

Ignorance of Internet Marketing Among Africans is Detrimental to Africa’s Progress

This is a generation of easily accessible information technology. International travel to Africa is greater than ever before and people need to know how and where to get the products and services they need.

Most people in Africa have access to the internet, albeit many of which are via mobile phones. So even though they are stuck in traffic or in a village walking-they can access information they need.

We are not belittling the value of having a website, because for many Africans this is an immense and important step. However with the emergence of increased internet globalization- the real world in Africa needs to compulsorily interact with the virtual world on the web.

In fact, Africa’s wealth depends on it. 

 For instance mega cites in Africa like Lagos could not survive their immense growth without the internet.  How would a citizen or visitor to a large city like Johannesburg know where to look for certain products or services. 

From a marketing perspective, telling the right person -at the right place- at the right time about your service and product is incredibly powerful.
Internet marketing provides this channel.

Mega cities like Lagos may be feared because they are chaotic, but they are magnets of hope, creativity and growth. Through the internet, countries in Africa with mega cities such as Lagos are guaranteed global relevance-therefore driving more wealth in to Africa.

"It’s Africa’s Time"-Excerpts From CNBC Africa Executive Vision

By: Tim M. Solso, Cummins Inc & N. Justin Chinyanta, Loita Group

'.......Today, Africa is the new frontier, ripe for foreign investment.

Africa is booming – in part because African governments are heeding the call to action, removing barriers to trade, lowering taxes and improving the physical and social infrastructure that had impeded business growth. Africa’s collective GDP, at $1.6 trillion in 2008, is roughly equal to that of Brazil or Russia, and the rate of return on foreign investment in Africa now is higher than in any other developing region.

Despite all of these changes, and a proven ROI, most American investors are still missing out on a major opportunity for growth that would in turn create jobs and opportunity for millions of Africans.  Local knowledge has been critical to Cummins Inc new approach for investing in Africa, allowing the company to expand in a way that supports the communities in which it does business. This is the aim of the Initiative for Global Development’s Frontier 100 group, of which we are both members, which connects CEOs like us from the United States and Africa to learn how best to maximize Africa’s potential.

To be sure, Africa is a continent, not a country, and there are hurdles to overcome in certain countries before sustainable business development and poverty reduction can happen. But the tremendous growth in foreign direct investment and track record of robust economic growth is clear evidence that the continent’s leaders are making progress – and shows investors looking for the next emerging market what could be possible.

What made enterprise growth in China and India work then – the only way to make it work in Africa now – is a long term view, and a plan to nurture not only the business, but the communities in which business is being done. A corporation and its employees are only as healthy as the communities in which they operate. 

 The long-term solution to business growth has often been an emerging market. This time, the emerging markets are in Africa. American businesses should explore this new frontier, or miss out on a chance to do well, and to do good....... '

Based on these article excerpts……………………

If African businesses do not interact with the web via online marketing and promotion, how will they benefit from these clear and present interests of companies wanting to have real staying power in a global marketplace.  How will these companies that are taking the chance to partner, buyout or invest in these “emerging” markets in Africa find your products and services?