What's The Hold Up Naija?

The UN suggests that a mere 100 cities still account for 30% of the worlds economy, power players such as London, New York and Tokyo have been joined by a new category of mega cities, -such as Manila or Lagos. Albeit considered as economic underperformers(for now at least) they are vibrant, innovative and functioning ecosystems.

What’s the hold up Naija?  You should be the number one business advertisers and marketers in Africa.  Some how it seems like South Africa has taken over due to the FIFA WORLD CUP.

Marketing in Africa is a growing field with many opportunities and digital marketing has transformed how businesses engage with customers in Africa.  Africa has a high mobile phone penetration rate, so mobile marketing can be effective. SMS marketing, mobile apps, and mobile-friendly websites can help reach a wide audience.